Saturday, September 29, 2012
Persona Pain Map - Smart Parking Grid: Daily Commuter
The Daily Worker commuting to Boston has a bad day when they cannot find any parking and have to pay for an expensive parking spot in a parking garage. They are also afraid of being late to work or meetings because of the lack of available parking spots or having to find change to the pay the meter. The thought of driving around looking for a parking spot and being late for a meeting keeps them up at night. The Daily worker is responsible for getting to work or a meeting on time. Most of the time traffic and lack of parking or the main obstacles. The daily commuter wants to be able to drive into Boston and easily find an inexpensive parking spot. For the the daily commuter a successful commute is measured on the ease of finding a parking spot. We can offer the daily commuter an easy way to find and pay for parking spaces in Boston which will simplify the parking process.
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Brett,
ReplyDeleteI am looking forward to seeing more details on what this system will do and how it will work when it is developed. Is this an App for your phone, will the driver need to call a hotline, or will the information be delivered some other way?
However the delivery method, you have clearly picked an excellent customer segment for this type of product. The daily commuter in a large, crowded city is likely to run into this trouble on a daily basis. I know I don't like trying to find parking during the rare occasions that I drive myself into Boston, it would be a nightmare trying to do it everyday, assuming my workplace didn't provide parking.
Great tool to have when in Boston. The target customer segment would be a thriving community of working professionals who would readily adapt this tool. You might run into competition with ParkMobile.com
ReplyDeleteIn another hand I believe that drivers that don't go to Boston as often will love the idea. Since they are not so used to going to the city on daily basis, people tend to get very uneasy about the entire process, leaving their home with hours of antecedence and driving around looking for their locations, after finding their destination they need to look for parking around it. Do I sound like I talk for experience? But realistically they would love the peace of mind of being so stressed about parking hunting.
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